We will start off by grounding you in the concept of value, and how value is simply another name for marketing. And how creativity is all about different ways of adding value. Although this module may seem boring and theoretical, it is the foundation of the course. In the upcoming modules, you will see numerous examples of how this is used.

My mentors always taught me that “mindset is more important than method.”

I will show you how to use Creative Barter to get what you want without using any cash at all! This one strategy can be a game changer for most businesses. I will cover the content of my #1 Best-Selling Book – “No cash? No problem!” I wrote this book with the late Dave Wagoonvord, The world’s greatest barter expert. Dave did half a billion dollars of barter trade. I will show you how the names you know all used Barter as their financial tool of choice including Carnival Cruise, Home Shopping Network, Mazda, Google, American Express etc. And how you can use it also.

Barter is simply a Metaphor for creative thinking

The many real-world examples should get your creative juices flowing. You will learn terms like Scrip (not script), dating,( that is different from relationship dating), ratios, breakage, triangulation, floats, etc.

I will teach you a whole new language. 

As we continue our journey and transformation from being a conventional and linear thinker to being an out of the box creative and expansive thinker, I will show you how to grow your business at no cost or risk using Partnerships. The conventional approach calls for going alone – Solopreneur. Running Ads and taking on the competition vs the creative approach of finding who already has access to your target market and working out an arrangement with them. I will share with you what my mentors- Jay Abraham and  the late Jay Conrad Levinson taught me. Together they have done billions of dollars in revenue for companies using this creative strategy.

In this module I will teach you how using creativity can turn your Website into an ATM. This is done using what we marketers call lead magnets that are used to develop a list of leads. The list of leads is your most valuable asset in marketing.

Although you may be trained to believe that you need a lot of money to do marketing…, quite the contrary! The best and most effective marketing is WOM (Word of Mouth) and it is actually FREE or close to Free! I am talking about referrals and Press Releases. Most businesses generate the bulk of their business from referrals but how many have a formal, systematized, and well thought out referral program vs an ad Hoc, sporadic and serendipitous one? Referrals are by far the best no cash way to grow any business.

Another often overlooked no cash growth strategy is Press Releases. How do you think that the media gets its news? Through Press Releases. These can be produced at a very minimal cost. I will show you how in this module. This one simple strategy has built many businesses. I have used it to get many of my clients Press Coverage at no cost in very high-profile publications.

In this module I will in a very short period of time help you get your M.S. in sales. Or become a Master of Sales using creative vs conventional sales techniques. Most salespeople are known to be pushy and annoying. By simply changing the word sales to serve / solve and focusing on listening to learn vs talking to earn will dramatically increase your sales effectiveness at no cost.

Having been trained by some of the world’s top sales people including the late Chet Holmes who worked for a Division of Warren Buffet’s company and was able to double sales of that Division three years in a row, you will learn that just by reframing, re-thinking and using strategies like the “dream 100.” And knowing that sales is simply a conversation between two good friends.

Soon you will become a welcome guest vs an annoying pest. Remember the best way to sell is don’t sell! Educate.

One, if not the biggest, creative No Cash levers you have in your business is the ability to write value based copy or copywriting as we say in marketing. It does not cost you anything to change the words you use in your email, website, etc. But the impact is profound.

Words are weapons of markers, the words you use will make you win or lose. Or  what us marketers call Copywriting. One of my mentors Ray Edwards, taught me how just a shift in a few words can totally change the outcome of any marketing campaign.

I will teach you the most powerful word in copywriting, and how to start to improve your copywriting skills.

Within a few hours you will start to see a significant improvement in the way your communication is received by customers, prospects, leads etc.